Swisstek Watches Makes A Bold & Luxurious Debut In U.S. With the tragedy going on in Egypt right now, its a relief to get some fabulous, stylish news coming out of the Middle east! Luxury Swiss made limited edition watch brand, Swisstek, have incorporated exotic elements found in the hottest trends from the Middle East’s most fashion forward metropolises from Dubai to Qatar:

At a time when most major watch brands have reverted to more traditional timepiece designs to ride out the economic downturn, Swisstek has made a name for itself by taking risks and creating bold and vibrant designs that feature some of the most rare and exotic elements found in the watch world. With an established high-profile following across the Middle East and a clientele that includes the Prince of Brunei, many of Swisstek’s collections draw on the spirit, flare and vibrance of fashion trends found from Dubai to Qatar.

Oriental swirling arches highlight eye-catching white diamonds, natural pink diamonds, rubies and blue sapphires and striking “galuchat” stingray skin straps in a spectrum of colors create a stunning timepiece that makes a bold statement. The brand has made a reputation for itself using rare gems and natural diamonds not traditionally found or used in most watch designs. Led by Dubai-native Kunal Naique, who serves as both Swisstek’s CEO and lead designer, Naik’s time spent traveling the globe and experiencing the Middle East culture influences his watch designs which incorporate elements of architecture, cultural values and design trends that have inspired him:

“In the Middle East, a watch is an expression of who you are,” said Naique. “Creating collections that achieve this has resulted in Swisstek’s signature exotic designs that push the limits of timepiece designs and make a bold statement.”